We demonstrate that decision making is more heuristic in situations that involve spending time rather than money. Relative to participants in the money condition, those in the time condition show a higher propensity to choose a compromise option (experiment 1) and to rely on an arbitrary anchor...

Persuasion knowledge is defined as a consumer’s vigilance against manipulative persuasion. In this paper, we explore the relationship between persuasion knowledge and consumer’s diurnal preference. It is proposed that evening-type consumers display enhanced persuasion knowledge relative to...

E-commerce has proved to be fertile ground for new business models, which may be patented (for up to 20 years) and have potentially far-reaching impact on the e-commerce landscape. One such electronic market is the reverse-auction model popularized by Priceline.com. There is still uncertainty...