Findings on the effectiveness of positive and negative appeals in social marketing are contradictory. This research proposal focuses on the three-decade historical use of positive and negative appeals in European HIV prevention social marketing ads in order to understand when, how and why these...

Este trabalho utiliza o “estilo parental” (Darling e Steinberg, 1993) estudado na psicologia para evidenciar a sua importância na forma como as crianças influenciam as decisões de compra dos pais. O estudo foi efectuado sobre a compra de brinquedos em Portugal, junto de mães com filhos...

The purpose of this paper is to identify the different types of volunteers' motivations that work in hospitals. We present the literature review about different types of motivations and we collect data from hospital volunteers through a questionnaire. Four different motivations categories are...

The purpose of this paper is to identify the different types of volunteers’ motivations that work in hospitals. We present the literature review about different types of motivations and we collect data from hospital volunteers through a questionnaire. Four different motivations categories are...

We examine satisfaction with HRM practices, namely recruitment, training and rewarding in NPO's and attitudes regarding the appropriateness of these practices. The participants in this study are 76 volunteers, affiliated to 4 different NPO's, which work in hospitals and have direct contact with...