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Enhancing business performance of hotels: The role of innovation and customer orientation

Grissemann, Ursula; Plank, Andreas; Brunner-Sperdin, … - In: International journal of hospitality management 33 (2013), pp. 347-356

Persistent link: https://www.econbiz.de/10010102385

The Strategy-Focused Organization: Robert S. Kaplan and David P. Norton, Harvard Business School Press, Boston, 2001, 400 pages, US$29.95

Koll, Oliver - In: Journal of Business Research 55 (2002) 6, pp. 531-532

Persistent link: https://www.econbiz.de/10005465597

Intended brand associations: Do they really drive consumer response?

Koll, Oliver; von Wallpach, Sylvia - In: Journal of Business Research 67 (2014) 7, pp. 1501-1507

Brand managers exhibit considerable effort to define intended brand associations to anchor in consumers' minds. They follow a credo deeply rooted in branding literature: intended brand associations drive consumer response and brand equity. This article investigates the benefits of a strong...

Persistent link: https://www.econbiz.de/10010869801

The Strategy-Focused Organization - Robert S. Kaplan and David P. Norton, Harvard Business School Press, Boston, 2001, 400 pages, US29.95

Koll, Oliver - In: Journal of business research : JBR 55 (2002) 6, pp. 531

Persistent link: https://www.econbiz.de/10006723556

Balanced versus focused responsiveness to core constituencies and organizational effectiveness

Koll, Oliver; Woodside, Arch G.; Mühlbacher, Hans - In: European journal of marketing : EJM 39 (2005) 9, pp. 1166-1183

Persistent link: https://www.econbiz.de/10006077105

Win–win strategies at discount stores

Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318

Persistent link: https://www.econbiz.de/10007755815

Destination discount: a sensible road for national brands?

Deleersnyder, Barbara; Koll, Oliver - In: European journal of marketing : EJM 46 (2012) 9, pp. 1150-1171

Persistent link: https://www.econbiz.de/10010021190

Multi-method research on consumer-brand associations: Comparing free associations, storytelling, and collages

Koll, Oliver; von Wallpach, Sylvia; Kreuzer, Maria - In: Psychology & marketing 27 (2010) 6, pp. 584-603

Persistent link: https://www.econbiz.de/10008416423