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Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts

Zhao, Min; Hoeffler, Steve; Zauberman, Gal - In: Journal of marketing research : JMR 44 (2007) 3, pp. 379-388

Persistent link: https://www.econbiz.de/10007751286

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation

Zhao, Min; Hoeffler, Steve; Zauberman, Gal - In: Journal of marketing research : JMR 48 (2011) 5, pp. 827-840

Persistent link: https://www.econbiz.de/10009966648

Optimal Visualization Aids and Temporal Framing for New Products

Zhao, Min; Dahl, Darren W.; Hoeffler, Steve - In: Journal of Consumer Research 41 (2014) 4, pp. 1137-1137

Conventional wisdom suggests that more concrete and detailed information is helpful in evaluating new products. The current research, however, demonstrates that when consumers use visualization to evaluate new products, the value of concrete versus abstract visualization is dependent on the...

Persistent link: https://www.econbiz.de/10011074794

The Role of Imagination-Focused Visualization on New Product Evaluation

Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55

Persistent link: https://www.econbiz.de/10008165066

Measuring Preferences for Really New Produc

Hoeffler, Steve - In: Journal of marketing research : JMR 40 (2003) 4, pp. 406-420

Persistent link: https://www.econbiz.de/10006649035

How Social-Cause Marketing Affects Consumer Perceptions - A market research technique called conjoint analysis can help managers predict what kind of affinity marketing program is likely to offer the best return on investment for their brand.

Bloom, Paul N.; Hoeffler, Steve; Keller, Kevin Lane; … - In: MIT sloan management review 47 (2006) 2, pp. 49-55

Persistent link: https://www.econbiz.de/10006228676

Visualizing the Self: Exploring the Potential Benefits and Drawbacks for New Product Evaluation

Dahl, Darren W.; Hoeffler, Steve - In: The journal of product innovation management : an … 21 (2004) 4, pp. 259-267

Persistent link: https://www.econbiz.de/10006245468

Path dependent preferences: The role of early experience and biased search in preference development

Hoeffler, Steve; Ariely, Dan; West, Pat - In: Organizational Behavior and Human Decision Processes 101 (2006) 2, pp. 215-229

Persistent link: https://www.econbiz.de/10005318959

Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives

Malkoc, Selin A.; Hedgcock, William; Hoeffler, Steve - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 317-329

Persistent link: https://www.econbiz.de/10010134499

Preference exploration and learning: the role of intensiveness and extensiveness of experience

Hoeffler, Steve; Ariely, Dan; West, Pat; Duclos, Rod - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 330-340

Persistent link: https://www.econbiz.de/10010134500