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Practice Prize Article#x2014CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
Divakar, Suresh
;
Ratchford, Brian T.
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10006874874
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2
An Empirical Analysis of Determinants of Retailer Pricing Strategy - This study shows the importance of competition in determining all aspects of a retailer's pricing strategy.
Shankar, Venkatesh
;
Bolton, Ruth N.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
1
,
pp. 28-49
Persistent link: https://www.econbiz.de/10006882478
Saved in:
3
An empirically derived taxonomy of retailer pricing and promotion strategies
Bolton, Ruth N.
;
Shankar, Venkatesh
- In:
Journal of retailing
79
(
2003
)
4
,
pp. 213-224
Persistent link: https://www.econbiz.de/10006611831
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4
Relating Price Sensitivity to Retailer Promotional Variables and Pricing Policy: An Empirical Analysis
Shankar, Venkatesh
;
Krishnamurthi, Lakshman
- In:
Journal of retailing
72
(
1996
)
3
,
pp. 249-272
Persistent link: https://www.econbiz.de/10006633156
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5
The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis
Shankar, Venkatesh
;
Carpenter, Gregory S.
; …
- In:
Journal of marketing research : JMR
36
(
1999
)
2
,
pp. 269-276
Persistent link: https://www.econbiz.de/10006666711
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6
F INFORMATION COMMERCE & TECHNOLOGY - Online trust: A stakeholder perspective, concepts, implications, and future directions Fc:160
Shankar, Venkatesh
;
Urban, Glen L.
;
Sultan, Fareena
- In:
Operations research, Management science : OR MS ; the …
43
(
2003
)
5
,
pp. 587-588
Persistent link: https://www.econbiz.de/10006505376
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7
Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
3
,
pp. 271
Persistent link: https://www.econbiz.de/10006921939
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8
Network effects and competition: an empirical analysis of the home video game industry
Shankar, Venkatesh
;
Bayus, Barry L.
- In:
Strategic management journal
24
(
2003
)
4
,
pp. 375-384
Persistent link: https://www.econbiz.de/10006821860
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9
Creating New Markets Through Service Innovation - Incremental improvements in service offerings are not uncommon, but to generate new markets or reshape existing ones, executives must understand the different types of market-creating service innovations as well as the nine factors that enable them.
Berry, Leonard L.
;
Shankar, Venkatesh
;
Parish, Janet Turner
- In:
MIT sloan management review
47
(
2006
)
2
,
pp. 56-64
Persistent link: https://www.econbiz.de/10006228675
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10
Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context
Lam, Shun Y.
;
Shankar, Venkatesh
;
Erramilli, M.Krishna
; …
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
3
,
pp. 293-311
Persistent link: https://www.econbiz.de/10006150592
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