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The 'no-choice' alternative in conjoint choice experiments

Haaijer, Rinus; Kamakura, Wagner; Wedel, Michel - In: International journal of market research : JMRS ; the … 43 (2001) 1, pp. 93-106

Persistent link: https://www.econbiz.de/10006697136

Response Latencies in the Analysis of Conjoint Choice Experiments

Haaijer, Rinus; Kamakura, Wagner; Wedel, Michel - In: Journal of marketing research : JMR 37 (2000) 3, pp. 376-382

Persistent link: https://www.econbiz.de/10006661866

Utility Covariances and Context Effects in Conjoint MNP Models - In conjoint choice choose your context carefully

Haaijer, Rinus; Wedel, Michel; Vriens, Marco; Wansbeek, Tom - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 236-252

Persistent link: https://www.econbiz.de/10006916292

Utility Covariances and Context Effects in Conjoint MNP Models

Haaijer, Rinus; Wedel, Michel; Vriens, Marco; Wansbeek, Tom - In: Marketing Science 17 (1998) 3, pp. 236-252

Experimental conjoint choice analysis is among the most frequently used methods for measuring and analyzing consumer preferences. The data from such experiments have been typically analyzed with the Multinomial Logit (MNL) model. However, there are several problems associated with the standard...

Persistent link: https://www.econbiz.de/10008789841

Market segmentation : conceptual and methodological foundations

Wedel, Michel; Kamakura, Wagner A. - 1998

Persistent link: https://www.econbiz.de/10004362723

Statistical Data Fusion for Cross-Tabulation

Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 35 (1998) 4, pp. 485-498

Persistent link: https://www.econbiz.de/10006670179

Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

Kamakura, Wagner A.; Wedel, Michel; de Rosa, Fernando; … - In: International journal of research in marketing : IJRM ; … 20 (2003) 1, pp. 45-66

Persistent link: https://www.econbiz.de/10006170792

Identifying Innovators for the Cross-Selling of New Products

Kamakura, Wagner A.; Kossar, Bruce S.; Wedel, Michel - In: Management science : journal of the Institute for … 50 (2004) 8, pp. 1120-1133

Persistent link: https://www.econbiz.de/10006079914

Statistical Data Fusion for Cross-Tabulation

Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 34 (1997) 4, pp. 485-498

Persistent link: https://www.econbiz.de/10006672516

Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models

Wedel, Michel; Kamakura, Wagner A.; DeSarbo, Wayne S.; … - In: Journal of marketing research : JMR 32 (1995) 4, pp. 457-462

Persistent link: https://www.econbiz.de/10006679927