A network approach, as it is developed by some Swedish researchers in industrial marketing and international business (see e.g. Hägg & Johanson (ed.), 1982 and Hammarkvist, Håkansson & Mattsson, 1982) is compared with the transaction cost approach associated with Oliver Williamson (e.g....

We apply a markets-as-networks perspective in seeking to understand how cooperation and competition between firms drive the reconfiguration of markets under conditions of collective competition. More specifically we focus on strategic actions undertaken by firms with a view to establishing,...