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Marketing : an introductory text
Baker, Michael John - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000042161
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The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar; Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10007908095
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Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Journal of marketing education : JME 28 (2006) 2, pp. 93-105
Persistent link: https://www.econbiz.de/10007270420
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For dynamic relationship marketing theory: a reply to Rese
Hunt, Shelby D.; Arnett, Dennis B.; Madhavaram, Sreedhar - In: The journal of business & industrial marketing 21 (2006) 2, pp. 92-93
Persistent link: https://www.econbiz.de/10007019861
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The explanatory foundations of relationship marketing theory
Hunt, Shelby D.; Arnett, Dennis B.; Madhavaram, Sreedhar - In: The journal of business & industrial marketing 21 (2006) 2, pp. 72-87
Persistent link: https://www.econbiz.de/10007019863
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Managerial action and resource-advantage theory: conceptual frameworks emanating from a positive theory of competition
Hunt, Shelby D.; Madhavaram, Sreedhar - In: The journal of business & industrial marketing 27 (2012) 7, pp. 582-592
Persistent link: https://www.econbiz.de/10010011021
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Marketing : an introd. text
Baker, Michael John - 1979 - 3. ed.
Persistent link: https://www.econbiz.de/10003998819
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Marketing : an introductory text
Baker, Michael John - 1996 - 6. ed.
Persistent link: https://www.econbiz.de/10004312347
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Macmillan dictionary of marketing and advertising
Baker, Michael John - 1998 - 3. ed.
Persistent link: https://www.econbiz.de/10004366961
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Marketing strategy and management
Baker, Michael John - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004141058