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Situational, consumer, and retailer factors affecting Internet, catalog, and store shopping
Gehrt, Kenneth C.; Yan, Ruoh-Nan - In: International journal of retail & distribution management 32 (2004) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10006431003
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Marketing eco-fashion: The influence of brand name and message explicitness
Yan, Ruoh-Nan; Hyllegard, Karen H.; Blaesi, LaVon F. - In: Journal of marketing communications 18 (2012) 2, pp. 151-169
Persistent link: https://www.econbiz.de/10009842575
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Cross-cultural invariance of consumers' price perception measures: Eastern Asian perspective
Watchravesringkan, Kittichai (Tu); Yan, Ruoh-Nan; … - In: International journal of retail & distribution management 36 (2008) 10, pp. 759-779
Persistent link: https://www.econbiz.de/10008108445
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Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior
Chang, Hyo-Jung; Eckman, Molly; Yan, Ruoh-Nan - In: The international review of retail, distribution and … 21 (2011) 3, pp. 233-250
Persistent link: https://www.econbiz.de/10009178542
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Does formality matter?: Effects of employee clothing formality on consumers' service quality expectations and store image perceptions
Yan, Ruoh-Nan; Yurchisin, Jennifer; Watchravesringkan, … - In: International journal of retail & distribution management 39 (2011) 5, pp. 346-363
Persistent link: https://www.econbiz.de/10008995536
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The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-Nan; Ogle, Jennifer Paff; Hyllegard, Karen - In: Journal of marketing communications 16 (2010) 4, pp. 203-225
Persistent link: https://www.econbiz.de/10008442926
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The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
Hyllegard, Karen; Yan, Ruoh-Nan; Ogle, Jennifer Paff; … - In: Journal of marketing management : MM 27 (2011) 1, pp. 100-124
Persistent link: https://www.econbiz.de/10008786267
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The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
Hyllegard, Karen; Yan, Ruoh-Nan; Ogle, Jennifer Paff; … - In: Journal of marketing management : MM 27 (2011) 1, pp. 100-124
Persistent link: https://www.econbiz.de/10008884657