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The Influence of Selective Attention and Inattention to Products on Subsequent Choice

Janiszewski, Chris; Kuo, Andrew; Tavassoli, Nader T. - In: Journal of Consumer Research 39 (2013) 6, pp. 1258-1258

A fundamental assumption of choice models is that products are valued for the benefits they provide. The only non-benefit-based source of preference is the processing fluency (e.g., ease of perceiving, encoding, comprehending, or retrieving information) that results from prior exposure to the...

Persistent link: https://www.econbiz.de/10010628264

The Influence of Selective Attention and Inattention to Products on Subsequent Choice

Janiszewski, Chris; Kuo, Andrew; Tavassoli, Nader T - In: Journal of consumer research : JCR ; an … 39 (2013) 6, pp. 1258-1274

Persistent link: https://www.econbiz.de/10010101894

EXECUTIVE SUMMARY: FIRING UP YOUR NEURONS OF CHOICE

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Defining and Measuring Recreational Shopper Identity

Guiry, Michael; Mägi, Anne W.; Lutz, Richard J. - In: Journal of the Academy of Marketing Science 34 (2006) 1, pp. 74-83

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Passing the Torch: Intergenerational Influences as a Source of Brand Equity

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Broadening (and narrowing) the scope of brand relationships

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Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions

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