Similar Search Results

A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis

Sethuraman, Raj; Kerin, Roger A.; Cron, William L. - In: Journal of Business Research 58 (2005) 5, pp. 602-610

Persistent link: https://www.econbiz.de/10005474275

The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions

Sethuraman, Raj; Raju, Jagmohan - In: Foundations and Trends(R) in Marketing 7 (2013) 1, pp. 1-108

In this article, we provide a comprehensive review of the literature on economic models of national brand — store brand competition and address three questions: (i) What types of economic models have been used to analyze the competition between national brands and store brands? (ii) What...

Persistent link: https://www.econbiz.de/10010883409

Succeeding in the Big Middle through technology

Sethuraman, Raj; Parasuraman, A. - In: Journal of retailing 81 (2005) 2, pp. 107-112

Persistent link: https://www.econbiz.de/10006607078

Does manufacturer advertising suppress or stimulate retail price promotions? Analytical model and empirical analysis

Sethuraman, Raj; Tellis, Gerard - In: Journal of retailing 78 (2002) 4, pp. 253-264

Persistent link: https://www.econbiz.de/10006614854

A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis

Sethuraman, Raj; Kerin, Roger A.; Cron, William L. - In: Journal of business research : JBR 58 (2005) 5, pp. 602-610

Persistent link: https://www.econbiz.de/10006713925

RESEARCH NOTES AND COMMUNICATIONS - The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects

Sethuraman, Raj; Srinivasan, V. - In: Journal of marketing research : JMR 39 (2002) 3, pp. 379-386

Persistent link: https://www.econbiz.de/10006653467

Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations - Asymmetric price effect is strong with cross-price elasticities but tends to disappear with absolute cross-price effects

Sethuraman, Raj; Srinivasan, V.; Kim, Doyle - In: Marketing science : the marketing journal of the … 18 (1999) 1, pp. 23-41

Persistent link: https://www.econbiz.de/10006914061

MARKETING IN THE 21ST CENTURY - Revisiting Marketing's Lawlike Generalizations - "Revisiting Marketing's Lawlike Generalizations": A Comment

Kerin, Roger A.; Sethuraman, Raj - In: Journal of the Academy of Marketing Science 27 (1999) 1, pp. 101-104

Persistent link: https://www.econbiz.de/10006152997

Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies

Kerin, Roger A.; Sethuraman, Raj - In: Journal of the Academy of Marketing Science 26 (1998) 4, pp. 260-273

Persistent link: https://www.econbiz.de/10006153098

The Introduction and Performance of Store Brands

Raju, Jagmohan S.; Sethuraman, Raj; Dhar, Sanjay K. - In: Management science : journal of the Institute for … 41 (1995) 6, pp. 979

Persistent link: https://www.econbiz.de/10006102843