Narrow search
Showing 1 - 10 of 11
Cover Image
Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk
Delvecchio, Devon; Smith, Daniel C. - In: Journal of the Academy of Marketing Science 33 (2005) 2, pp. 184-196
Persistent link: https://www.econbiz.de/10006150066
Cover Image
Leveraging brand equity to attract human capital
DelVecchio, Devon; Jarvis, Cheryl; Klink, Richard; … - In: Marketing Letters 18 (2007) 3, pp. 149-164
Persistent link: https://www.econbiz.de/10005680443
Cover Image
Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice
Delvecchio, Devon; Krishnan, H.Shanker; Smith, Daniel C. - In: Journal of marketing 71 (2007) 3, pp. 158-170
Persistent link: https://www.econbiz.de/10007745071
Cover Image
An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire
Delvecchio, Devon; Heath, Timothy B. - In: Psychology & marketing 25 (2008) 10, pp. 944-960
Persistent link: https://www.econbiz.de/10008103824
Cover Image
The effect of sales promotion on post-promotion brand preference: A meta-analysis
Delvecchio, Devon; Henard, David H.; Freling, Traci H. - In: Journal of retailing 82 (2006) 3, pp. 203-214
Persistent link: https://www.econbiz.de/10007279924
Cover Image
The Asymmetric Effects of Extending Brands to Lower and Higher Quality
Heath, Timothy B; DelVecchio, Devon; McCarthy, Michael S - In: Journal of marketing 75 (2011) 4, pp. 3-21
Persistent link: https://www.econbiz.de/10009175040
Cover Image
The effects of lower prices on perceptions of brand quality: a choice task perspective
DelVecchio, Devon; Puligadda, Sanjay - In: The journal of product & brand management 21 (2012) 6, pp. 465-475
Persistent link: https://www.econbiz.de/10010018121
Cover Image
The Effects of Discount Location and Frame on Consumers’ Price Estimates
DelVecchio, Devon; Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of retailing 85 (2009) 3, pp. 336-347
Persistent link: https://www.econbiz.de/10008896508
Cover Image
The Effects of Discount Location and Frame on Consumers’ Price Estimates
Delvecchio, Devon; Lakshmanan, Arun; Krishnan, H.Shanker - In: Journal of retailing 85 (2009) 3, pp. 336-346
Persistent link: https://www.econbiz.de/10008306736
Cover Image
Decision-Making by Low-Literacy Consumers in the Presence of Point-of-Purchase Information
Jae, Haeran; DelVecchio, Devon - In: Journal of consumer affairs : official publication of … 38 (2004) 2, pp. 342-354
Persistent link: https://www.econbiz.de/10008449967