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Fam, Kim Shyan
10
Merrilees, Bill
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1
Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of business ethics : JOBE
48
(
2003
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10006885134
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2
Factors in Winning Accounts: The Views of Agency Account Directors in New Zealand - What factors do advertising agency executives perceive to be important when an advertiser selects an agency? This study asks account directors in New Zealand and makes some comparisons with the results
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of advertising research
39
(
1999
)
3
,
pp. 21-32
Persistent link: https://www.econbiz.de/10006518847
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3
Trust and the online relationship-an exploratory study from New Zealand
Fam, Kim Shyan
;
Foscht, Thomas
;
Collins, Regan David
- In:
Tourism management : research, policies, practice
25
(
2004
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10006818755
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4
What Do Excellent Service Promoters Do Differently?
Fam, Kim Shyan
;
Merrilees, Bill
- In:
The service industries journal
21
(
2001
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10006272602
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5
Exploring the relevance of strategic promotion management approach among small independent retailers
Fam, Kim Shyan
;
Merrilees, Bill
- In:
International journal of retail & distribution management
26
(
1998
)
9
,
pp. 354-361
Persistent link: https://www.econbiz.de/10006465609
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6
Cultural values and personal selling: A comparison of Australian and Hong Kong retailers' promotion preferences
Fam, Kim Shyan
;
Merrilees, Bill
- In:
International marketing review
15
(
1998
)
4
,
pp. 246-256
Persistent link: https://www.econbiz.de/10006303862
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7
The influence of religion on attitudes towards the advertising of controversial products
Fam, Kim Shyan
;
Waller, David S.
;
Erdogan, B.Zafer
- In:
European journal of marketing : EJM
38
(
2004
)
5
,
pp. 537-555
Persistent link: https://www.econbiz.de/10006080452
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8
Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary
Fam, Kim Shyan
;
Merrilees, Bill
;
Brito, Pedro
;
Jozsa, Laszlo
- In:
Journal of euro-marketing
11
(
2002
)
4
,
pp. 5-26
Persistent link: https://www.econbiz.de/10007162401
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9
Managing an effective promotion campaign: lessons from retail advertisers in New Zealand, Portugal and Hungary
Fam, Kim Shyan
- In:
Marketing intelligence & planning
21
(
2003
)
4-5
,
pp. 282-291
Persistent link: https://www.econbiz.de/10006967581
Saved in:
10
Managing an effective promotion campaign: lessons from retail advertisers in New Zealand, Portugal and Hungary
Fam, Kim Shyan
- In:
Marketing intelligence & planning
21
(
2003
)
5
,
pp. 282-291
Persistent link: https://www.econbiz.de/10006967708
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