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Green issues: Dimensions of environmental concern
Zimmer, Mary R.; Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of Business Research 30 (1994) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10005473726
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The Contribution of Direct Mail Advertising to Average Weekly Unit Sales
STAFFORD, MARLA ROYNE; LIPPOLD, ERIC M.; SHERRON, C. TODD - In: Journal of Advertising Research 43 (2003) 02, pp. 173-179
Persistent link: https://www.econbiz.de/10004971898
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Age-Related Cues in Retail Services Advertising: Their Effects on Younger Consumers
Day, Ellen; Stafford, Marla Royne - In: Journal of retailing 73 (1997) 2, pp. 211-234
Persistent link: https://www.econbiz.de/10006630284
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Reaction effects in participant observation: a response
Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of the Market Research Society : JMRS 35 (1993) 3, pp. 280-282
Persistent link: https://www.econbiz.de/10006712864
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Participant observation and the pursuit of truth: methodological and ethical considerations
Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of the Market Research Society : JMRS 35 (1993) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10006712893
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Green Issues: Dimensions of Environmental Concern
Zimmer, Mary R.; Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of business research : JBR 30 (1994) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10006744796
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Consumer Bidding Behavior on Internet Auction Sites
Stafford, Marla Royne; Stern, Barbara - In: International journal of electronic commerce : IJEC 7 (2002) 1, pp. 135
Persistent link: https://www.econbiz.de/10006032524
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The Effect of Demographic Variables on Perceived Claims and Service Quality
Stafford, Marla Royne; Wells, Brenda P. - In: Journal of Insurance Issues 19 (1996) 2, pp. 163-182
Persistent link: https://www.econbiz.de/10010543254
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Identifying Motivations for the Use of Commercial Web Sites - This study applied the uses and gratifications perspective to better understand the factors motivating commercial Web site use, and identifies a new media use gratification unique to the Internet.
Stafford, Thomas F.; Stafford, Marla Royne - In: Information resources management journal : IRMJ ; an … 14 (2001) 1, pp. 22-30
Persistent link: https://www.econbiz.de/10008337053
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PERSPECTIVES ON ADVERTISING RESEARCH
Carlson, Les; Grove, Stephen J.; Stafford, Marla Royne - In: Journal of advertising : official publication of the … 34 (2005) 2, pp. 117
Persistent link: https://www.econbiz.de/10008116034