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The Blackwell encyclopedic dictionary of marketing

Lewis, Barbara R. (contributor) - 1999

Persistent link: https://www.econbiz.de/10004139807

A broadened conception of internal marketing

Varey, Richard J.; Lewis, Barbara R. - In: European journal of marketing : EJM 33 (1999) 9-10, pp. 926-944

Persistent link: https://www.econbiz.de/10006096528

Intra-organisational Aspects of Service Quality Management: The Employees’ Perspective

Lewis, Barbara R.; GABRIELSEN, GARD O.S. - In: The Service Industries Journal 18 (1998) 2, pp. 64-89

The article concentrates on intra-organisational aspects in the implementation of service quality management. Literature review is followed by presentation of an empirical investigation, in financial services in Norway, in which the perspective of front- line employees, regarding recent service...

Persistent link: https://www.econbiz.de/10010620711

Editorial

Lewis, Barbara R. - In: Journal of marketing management : MM 11 (1995) 1-3, pp. 1-6

Persistent link: https://www.econbiz.de/10007007751

Service Quality Measurement

Lewis, Barbara R. - In: Marketing intelligence & planning 11 (1993) 4, pp. 4-12

Persistent link: https://www.econbiz.de/10007015442

The political marketing planning process: improving image and message in strategic target areas

Baines, Paul R.; Harris, Phil; Lewis, Barbara R. - In: Marketing intelligence & planning 20 (2002) 1, pp. 6-14

Persistent link: https://www.econbiz.de/10006970672

Editorial: Understanding Customers: Contributions from Theory and Practice

Mitchell, Vincent-Wayne; Hogg, Margaret K.; Lewis, … - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 261-262

Persistent link: https://www.econbiz.de/10006978947

Special Issue on "Understanding Customers: Contributions from Theory and Practice" - Editorial: Understanding Customers: Contributions from Theory and Practice

Mitchell, Vincent-Wayne; Hogg, Margaret K.; Lewis, … - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 261-262

Persistent link: https://www.econbiz.de/10006978975

Service recovery in the airline industry: a cross-cultural comparison of the attitudes and behaviours of British and Italian front-line personnel

Lorenzoni, Natalia; Lewis, Barbara R. - In: Managing service quality : MSQ ; an international journal 14 (2004) 1, pp. 11-25

Persistent link: https://www.econbiz.de/10007155561