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An exploratory investigation of the characteristics of consumer fanaticism

Thorne, Scott; Bruner, Gordon C. - In: Qualitative market research : an international journal 9 (2006) 1, pp. 51-72

Persistent link: https://www.econbiz.de/10006011065

The Antecedents of the Market Orientation in Higher Education

Wasmer, D. J.; Bruner, Gordon C. - In: Journal of Marketing for Higher Education 9 (1998) 2, pp. 93-105

<title>ABSTRACT</title> Colleges appear to be more eager and willing than ever to adopt a market orientation given declining enrollments and the downsizing that many are experiencing. Yet, the factors which foster and produce a market orientation have not been well defined in previous research. This study...

Persistent link: https://www.econbiz.de/10010972990

Explaining consumer acceptance of handheld Internet devices

Bruner, Gordon C.; Kumar, Anand - In: Journal of business research : JBR 58 (2005) 5, pp. 553-558

Persistent link: https://www.econbiz.de/10006713931

Gadget lovers

Bruner, Gordon C.; Kumar, Anand - In: Journal of the Academy of Marketing Science 35 (2007) 3, pp. 329-339

Persistent link: https://www.econbiz.de/10007757373

Comparing consumer responses to advertising and non-advertising mobile communications

Nasco, Suzanne Altobello; Bruner, Gordon C. - In: Psychology & marketing 25 (2008) 8, pp. 821

Persistent link: https://www.econbiz.de/10008079312

The role of social influence on adoption of high tech innovations: The moderating effect of public-private consumption

Kulviwat, Songpol; Bruner, Gordon C.; Al-Shuridah, Obaid - In: Journal of business research : JBR 62 (2009) 7, pp. 706-712

Persistent link: https://www.econbiz.de/10008248297

Social Desirability Bias: A Neglected Aspect of Validity Testing

King, Maryon F.; Bruner, Gordon C. - In: Psychology & marketing 17 (2000) 2, pp. 79-104

Persistent link: https://www.econbiz.de/10006985440

The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption

Kulviwat, Songpol; Bruner, Gordon C.; Al-Shuridah, Obaid - In: Journal of business research : JBR 62 (2009) 7, pp. 706-713

Persistent link: https://www.econbiz.de/10008898880