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Bass, Frank M.
73
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Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Control of 'error' in market research data
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Institute for Research in the Behavioral, Economic, and Management Sciences, Herman C. Krannert Graduate School of Industrial Administration, Purdue University / Paper
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Measuring advertising effectiveness. Selected readings
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Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
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Technological forecasting & social change : an international journal
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OLC EcoSci
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Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices
Srinivasan, Shuba
;
Popkowski Leszczyc, Peter T.L.
; …
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
4
,
pp. 281-306
Persistent link: https://www.econbiz.de/10006183555
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2
Advertising spending levels and promotion policies : profit potential for the application of management science
Bass, Frank M.
-
1979
Persistent link: https://www.econbiz.de/10001879241
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3
Analytical approaches in the study of purchase behavior and brand choice
Bass, Frank M.
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 491-514)
.
1977
Persistent link: https://www.econbiz.de/10001879257
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4
Decomposable regression models in the analysis of market potentials
Bass, Frank M.
- In:
Management science : journal of the Institute for …
17
(
1971
)
8
,
pp. B485-B494
Persistent link: https://www.econbiz.de/10001879283
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5
Expense and margin functions in drug stores
Bass, Frank M.
- In:
Journal of marketing
20
(
1956
),
pp. 236-241
Persistent link: https://www.econbiz.de/10001879309
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6
Marketing research expenditures : a decision model
Bass, Frank M.
- In:
The journal of business : B
36
(
1963
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10001879374
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7
Marketing research expenditures : a decision model
Bass, Frank M.
- In:
Marketing models : quantitative and behavioral
,
(pp. 326-344)
.
1964
Persistent link: https://www.econbiz.de/10001879391
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8
A new product growth for model consumer durables
Bass, Frank M.
- In:
Management science : journal of the Institute for …
15
(
1969
)
5
,
pp. 215-227
Persistent link: https://www.econbiz.de/10001879421
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9
Profit and the A/S ratio
Bass, Frank M.
- In:
Journal of advertising research
14
(
1974
)
6
,
pp. 9-19
Persistent link: https://www.econbiz.de/10001879474
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10
A simultaneous equation regression study of advertising and sales of cigarettes
Bass, Frank M.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 291-300
Persistent link: https://www.econbiz.de/10001879493
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