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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
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Strategisches Markt-Management : Wettbewerbsvorteile erkennen ; Märkte erschließen ; Strategien entwickeln
Aaker, David A. - 1989 - [Neuausg.]
Persistent link: https://www.econbiz.de/10000081681
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Marketing research
Aaker, David A.; Day, George S. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000045753
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
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Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10000780716
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Strategic market management
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000655641
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1998 - 6. ed.
Persistent link: https://www.econbiz.de/10000627741
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Marken erfolgreich gestalten : die 20 wichtigsten Grundsätze der Markenführung
Aaker, David A.; Stahl, Florian; Stöckle, Felix - 2015
Persistent link: https://www.econbiz.de/10011337210