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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
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Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj; Kalra, Ashish; Chen, Haozhe; Daugherty, … - In: Journal of business logistics 43 (2022) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
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Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Agnihotri, Raj; Trainor, Kevin J.; Itani, Omar S.; … - In: Journal of business research : JBR 81 (2017), pp. 144-154
Persistent link: https://www.econbiz.de/10011771648
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Social media analytics for business-to-business marketing
Agnihotri, Raj; Bakeshloo, Khashayar Afshar; Mani, Sudha - In: Industrial marketing management : the international … 115 (2023), pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
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Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj - In: Industrial marketing management : the international … 90 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
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Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.; Nowlin, Edward L.; Pivonka, Maxwell T.; … - In: Industrial marketing management : the international … 100 (2022), pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
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Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.; Agnihotri, Raj; Dingus, Rebecca - In: Industrial marketing management : the international … 66 (2017), pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel; Sibai, Olivier; Schivinski, Bruno; … - In: Industrial marketing management : the international … 75 (2018), pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
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Social media technology use and salesperson performance : a two study examination of the role of salesperson behaviors, characteristics, and training
Ogilvie, Jessica; Agnihotri, Raj; Rapp, Adam; Trainor, Kevin - In: Industrial marketing management : the international … 75 (2018), pp. 55-65
Persistent link: https://www.econbiz.de/10011963372
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Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj; Dingus, Rebecca; Hu, Michael Y.; Krush, … - In: Industrial marketing management : the international … 53 (2016), pp. 172-180
Persistent link: https://www.econbiz.de/10011448094