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~person:"Apaolaza, Vanessa"
~subject:"Social web"
~subject:"Target group"
~type_genre:"Conference paper"
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Bridging the gap between advertising academia and practice
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The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
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