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The value of ambient communication from a consumer perspective
Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
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Facing clutter : on message competition in marketing communications
Rosengren, Sara - 2008
Persistent link: https://www.econbiz.de/10003814411
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Research methods and techniques in public relations and advertising
Aydın, Bayram Oğuz (ed.); Şahin, Emine (ed.) - 2017
Persistent link: https://www.econbiz.de/10012036892
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Public relations and advertising theories : concepts and practices
Aydın, Bayram Oğuz (ed.); Șahin, Emine (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011954468