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Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products

Pozharliev, Rumen; Verbeke, Willem J. M. I.; Strien, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 546-558

Persistent link: https://www.econbiz.de/10011337501

Sensory aspects of package design

Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54

Persistent link: https://www.econbiz.de/10011704683

The effects of advertising copy on sensory thoughts and perceived taste

Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 748-756

Persistent link: https://www.econbiz.de/10003945093

Product scent and memory

Krishna, Aradhna; Lwin, May O.; Morrin, Maureen - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 57-67

Persistent link: https://www.econbiz.de/10003982915

The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation

Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 988-1003

Persistent link: https://www.econbiz.de/10009540269

Guiltless gluttony : the asymmetric effect of size labels on size perceptions and consumption

Aydinoğlu, Nİlüfer Z.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1095-1112

Persistent link: https://www.econbiz.de/10009006645

Spatial perception research : an integrative review of length, area, volume, and number perception

Krishna, Aradhna - In: Visual marketing : from attention to action ; …, (pp. 167-192). 2008

Persistent link: https://www.econbiz.de/10009260340

Customer sense : how the 5 senses influence buying behavior

Krishna, Aradhna - 2013 - 1. publ.

Persistent link: https://www.econbiz.de/10009725319

Feminine to smell but masculine to touch? : multisensory congruence and its effect on the aesthetic experience

Krishna, Aradhna; Elder, Ryan S.; Caldara, Cindy - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 410-418

Persistent link: https://www.econbiz.de/10008728841

Consumer Perception of Deals : Biasing Effects of Varying Deal Prices

Krishna, Aradhna - 2015

Some brands in the market opt to offer a single "deal" price (e.g., Pepsi brand soft drink at $1.09 every alternate week), whereas others opt to offer 2 or more deal prices (e.g., Coca-Cola brand soft drink at $0.99 in Week 1 and $1.19 in Week 3). It was hypothesized that offering multiple deal...

Persistent link: https://www.econbiz.de/10013029999