Narrow search
Showing 1 - 10 of 50
Cover Image
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad; Hollebeek, Linda D.; Mostafa … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Cover Image
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker; Klaus, Philipp; Manthiou, Aikaterini - In: The journal of services marketing 36 (2022) 3, pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Cover Image
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay; Hollebeek, Linda D. - In: Marketing intelligence & planning 41 (2023) 7, pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Cover Image
Consumer Sophistication : Messung, Determinanten und Wirkungen auf Kundenzufriedenheit und Kundenloyalität
Sauer, Nicola E. - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001788036
Cover Image
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H. (ed.) - 2006
Persistent link: https://www.econbiz.de/10003284144
Cover Image
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H. - In: Customer retention in the automotive industry : …, (pp. 167-213). 1997
Persistent link: https://www.econbiz.de/10001299161
Cover Image
Special issue: Customer engagement
Hollebeek, Linda D. (ed.); Conduit, Jodie (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011483117
Cover Image
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Cover Image
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina; Batt, Verena; Bruhn, Manfred; Hadwich, … - In: The journal of consumer marketing 33 (2016) 7, pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Cover Image
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine; Schoenmueller, Verena; Bruhn, Manfred - In: European journal of marketing : EJM 51 (2017) 2, pp. 324-348
Persistent link: https://www.econbiz.de/10011661690