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~person:"Belk, Russell W."
~person:"Jain, Varsha"
~subject:"Consumer behaviour"
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Consumer behaviour
India
31
Indien
30
Konsumentenverhalten
18
Advertising effects
7
Werbewirkung
7
Luxury goods
6
Luxusgüter
6
Brand image
5
Markenimage
5
Brand management
4
Celebrity endorsement
4
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4
Markenführung
4
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3
Conceptual model
3
Indian consumers
3
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3
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3
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3
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2
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2
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2
Digital platform
2
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2
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2
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2
Generation Y
2
Jugendliche
2
Poverty
2
Poverty reduction
2
Qualitative research
2
Sexual harassment
2
Sexuelle Belästigung
2
Stakeholder
2
Systemtransformation
2
Women
2
Youth
2
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1
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1
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18
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18
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1
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1
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English
18
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Belk, Russell W.
Jain, Varsha
Khare, Arpita
58
Chawla, Deepak
21
Parayitam, Satyanarayana
12
Roy, Subhadip
12
Mishra, Sita
10
Sondhi, Neena
10
Prashar, Sanjeev
9
Singh, Ramendra
9
Das, Gopal
8
Das, Manish
8
Singh, Devinder Pal
8
Tandon, Urvashi
8
Aithal, P. S.
7
Handa, Meenakshi
7
Joshi, Himanshu
7
Punyatoya, Plavini
7
Soni, Pavleen
7
Thomas, Sujo
7
Agarwal, Reeti
6
Deb, Madhurima
6
Dutta, Kirti
6
Gupta, Ashish
6
Gupta, Karnika
6
Gupta, Shruti
6
H. R., Ganesha
6
Jain, Sheetal
6
Jaiswal, Deepak
6
Kant, Rishi
6
Kautish, Pradeep
6
Khan, Mohammed Naved
6
Kumar, Vikas
6
Kundu, Sukanya
6
Mukherjee, Srabanti
6
Pandey, Shweta
6
Parsad, Chandan
6
Sequeira, A. H.
6
Tripathi, Vibhuti
6
Almugari, Fatehi
5
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Asia-Pacific journal of business administration
2
Journal of marketing communications
2
Middle East journal of management : MEJM
2
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of management concepts and philosophy : IJMCP
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Marketing theory
1
Metamorphosis : a journal of management research
1
Psychology & marketing
1
Research in consumer behavior
1
South Asian journal of management : SAJM
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
18
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1
How does a product gain the status of a necessity? : an analysis of necessitation narratives
Braun, Jakob
;
Zolfagharian, Mohammadali
;
Belk, Russell W.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10011448941
Saved in:
2
Consumption in marketizing economies
Shultz, Clifford J.
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10001186096
Saved in:
3
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
4
Exploring luxury brand country of origin impact on purchasing behaviors in
India
: a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
Saved in:
5
Discovering surrogate branding via online image development : a case from
India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
6
Understanding the role of sweet and bitter eWoM on purchase behaviour of Indian consumers for a technological product
Jain, Varsha
;
Arora, Jasbeersingh
;
Ganesh B. E.
; …
- In:
Middle East journal of management : MEJM
3
(
2016
)
2
,
pp. 144-163
Persistent link: https://www.econbiz.de/10011636849
Saved in:
7
Developing a sequential framework for nostalgia deployment : the Indian context
Jain, Varsha
;
Chandani, Komal
;
Ganesh, B. E.
- In:
Middle East journal of management : MEJM
3
(
2016
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10011636898
Saved in:
8
How digital platforms influence luxury purchase behavior in
India
?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
9
Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha
;
Shah, Hardeek S.
;
Ganesh B. E.
- In:
South Asian journal of management : SAJM
25
(
2018
)
4
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
Saved in:
10
Discovering
India
's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
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