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How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven; Rask, Amy; Varan, Duane - In: Journal of marketing communications 25 (2019) 7, pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
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Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy; Bellman, Steven; Kennedy, Rachel; … - In: Journal of business research : JBR 111 (2020), pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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The effects of social TV on television advertising effectiveness
Bellman, Steven; Robinson, Jennifer A.; Wooley, Brooke; … - In: Journal of marketing communications 23 (2017) 1, pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
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The effectiveness of various video ad-choice formats
Bellman, Steven; Potter, Robert F.; Robinson, Jennifer A.; … - In: Journal of marketing communications 27 (2021) 6, pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
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Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke; Bellman, Steven; Hartnett, Nicole; Rask, Amy - In: European journal of marketing 56 (2022) 13, pp. 137-166
Persistent link: https://www.econbiz.de/10013502341