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~person:"Berthon, Pierre R."
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Berthon, Pierre R.
Morris, Michael H.
Pitt, Leyland F.
255
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119
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56
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36
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1
The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Morris, Michael H.
- In:
Journal of Business Research
42
(
1998
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10005465743
Saved in:
2
Business-to-business marketing : a strategic approach
Morris, Michael H.
;
Pitt, Leyland F.
;
Honeycutt, Earl D.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10001535221
Saved in:
3
Rethinking marketing : an entrepreneurial imperative
Schindehutte, Minet
;
Morris, Michael H.
;
Pitt, Leyland F.
-
2009
Persistent link: https://www.econbiz.de/10003577828
Saved in:
4
Business-to-business marketing : a strategic approach
Morris, Michael H.
;
Pitt, Leyland F.
;
Honeycutt, Earl D.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10004731403
Saved in:
5
Entrepreneurial pricing: The Cinderella of marketing strategy
Pitt, Leyland F.
;
Berthon, Pierre R.
;
Morris, Michael H.
- In:
Management decision : MD
35
(
1997
)
5-6
,
pp. 344-350
Persistent link: https://www.econbiz.de/10006582963
Saved in:
6
The Impact of Individual and Organizational Factors on Problem Perception: Theory and Empirical Evidence from the Marketing-Technical Dyad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Morris, Michael H.
- In:
Journal of business research : JBR
42
(
1998
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10006733632
Saved in:
7
When Marketing and Strategy Become One
Pitt, Leyland F.
;
Morris, Michael H.
- In:
Journal of general management
21
(
1995
)
2
,
pp. 21-30
Persistent link: https://www.econbiz.de/10006635541
Saved in:
8
Do Strategy Frameworks Apply in the United States and Abroad? - The Use of Frameworks in Non-U.S. Settings
Morris, Michael H.
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
22
(
1993
)
3
,
pp. 215-222
Persistent link: https://www.econbiz.de/10006358895
Saved in:
9
Environmental Turbulence and Organizational Buying: The Case of Health Benefits in South Africa
Morris, Michael H.
;
Hansen, Sven Derek
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
24
(
1995
)
4
,
pp. 305-316
Persistent link: https://www.econbiz.de/10006331760
Saved in:
10
Informal Sector Activity as Entrepreneurship: Insights from a South African Township
Morris, Michael H.
;
Pitt, Leyland F.
- In:
Journal of small business management : JSBM ; a joint …
33
(
1995
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10005998895
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