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~person:"Berthon, Pierre R."
~subject:"Bibliometrics"
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Berthon, Pierre R.
Pitt, Leyland F.
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California management review
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ECONIS (ZBW)
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Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
2
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
3
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
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