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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
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Mining messages : expoloring consumer response to consumer- vs. firm-generated ads
Pehlivan, Ekin; Sarican, Funda; Berthon, Pierre R. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 313-321
Persistent link: https://www.econbiz.de/10009424857
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Brand signal quality of products in an asymmetric online information environment : an experimental study
Tsao, Hsiu-yuan; Berthon, Pierre R.; Pittt, Leyland F.; … - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 169-178
Persistent link: https://www.econbiz.de/10009296479