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The conceptual foundations of relationship marketing: Review and synthesis
Sheth, Jagdish N.; Parvatiyar, Atul; Sinha, Mona - In: economic sociology_the european electronic newsletter 13 (2012) 3, pp. 4-26
Persistent link: https://www.econbiz.de/10011621032
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Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.; Sinha, Mona; Shah, Reshma - 2016
Persistent link: https://www.econbiz.de/10011545559
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Legends in consumer behavior: James R. Bettman
Bettman, James R. - 2016
Persistent link: https://www.econbiz.de/10011413962
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Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona; Sheth, Jagdish N. - In: Journal of business research : JBR 86 (2018), pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
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Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803935
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Consumer information processing : decision making
Bettman, James R.; Wright, Peter L.; Alba, Joseph W.; … - 2016
Persistent link: https://www.econbiz.de/10011444854
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Consumer information processing : marketing applications
Bettman, James R.; Keller, Kevin Lane; John, Deborah Roedder - 2016
Persistent link: https://www.econbiz.de/10011446058
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Adaptive decision making
Bettman, James R.; Carmon, Ziv; Johnson, Eric J.; … - 2016
Persistent link: https://www.econbiz.de/10011446075
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Emotion, adaptive decision making and consumer behavior
Bettman, James R.; Kahn, Barbara E.; Keller, Punam Anand - 2016
Persistent link: https://www.econbiz.de/10011446104
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Recent work on consumer information processing
Bettman, James R.; Zauberman, Gal; Drolet, Aimee Leigh; … - 2016
Persistent link: https://www.econbiz.de/10011446107