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~person:"Boone, Louis E."
~person:"Perreault, William D."
~type_genre:"Article"
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Boone, Louis E.
Perreault, William D.
Kotler, Philip
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8
Kerin, Roger A.
8
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The Irwin series in marketing
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ECONIS (ZBW)
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1
Basic
marketing
: a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
2
Basic
marketing
: a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
3
Contemporary
marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
4
Basic
marketing
: a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
5
Basic
marketing
: a
marketing
strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
6
Principles of contemporary
marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
7
Basic
marketing
: a
marketing
strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
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