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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10000054501
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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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Strategic advertising management
Percy, Larry; Rossiter, John R.; Elliott, Richard - 2001
Persistent link: https://www.econbiz.de/10001565629
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Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon - 1975 - Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
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Strategic advertising management
Percy, Larry; Elliott, Richard - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10002259732
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Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
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Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
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Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon - 1975 - Completely rev. 2. ed.
Persistent link: https://www.econbiz.de/10004149237
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Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed.
Persistent link: https://www.econbiz.de/10004005575
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Strategic advertising management
Percy, Larry; Elliott, Richard - 2016 - Fifth edition
Persistent link: https://www.econbiz.de/10013480091