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The macromarketing, micromarketing dichotomy : a taxonomical model
Hunt, Shelby D.; Burnett, John - 2009
Persistent link: https://www.econbiz.de/10003876028
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Alliance Competence, Resources, and Alliance Success: - Conceptualization, Measurement, and Initial Test
Jay Lambe, C.; Spekman, Robert E.; Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 30 (2002) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10006151686
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Interimistic Relational Exchange: Conceptualization and Propositional Development
Lambe, C.Jay; Spekman, Robert E.; Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 28 (2000) 2, pp. 212-225
Persistent link: https://www.econbiz.de/10006152502