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The sport value framework : a new fundamental logic for analyses in sport management
Woratschek, Herbert; Horbel, Chris; Popp, Bastian - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 6-24
Persistent link: https://www.econbiz.de/10010337066
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Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan; Woratschek, Herbert - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
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Hidden agenda in sport sponsorship : the influence of managers' personal objectives on sport sponsorship decisions
Schönberner, Jan; Woratschek, Herbert; Ellert, Guido - In: Sport management review 24 (2021) 2, pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
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The sport cluster concept as middle-range theory for the sport value framework
Gerke, Anna; Woratschek, Herbert; Dickson, Geoff - In: Sport management review 23 (2020) 2, pp. 200-214
Persistent link: https://www.econbiz.de/10012295138
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Toward a sport ecosystem logic
Buser, Markus; Woratschek, Herbert; Dickson, Geoff; … - In: Journal of sport management : the official journal of … 36 (2022) 6, pp. 534-547
Persistent link: https://www.econbiz.de/10014246130
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Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan; Woratschek, Herbert; Buser, Markus - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
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"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus; Woratschek, Herbert; Schönberner, Jan - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 548-568
Persistent link: https://www.econbiz.de/10013350479