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As multinational enterprises increasingly enter the Chinese market, channel researchers are paying increasing attention to the efficiency of channel governance mechanisms in this nontraditional market. Yet current research neglects different distributor characteristics, such as risk preferences...
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"From Haier to Lenovo, and from Huawei to Alibaba, Chinese firms are going outside the country looking for resources, technology, markets, and a major global presence. This is a relatively new phenomenon in the world's economy, as practically all modern Chinese corporations were founded no more...
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