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Social contagion in new product trial and repeat
Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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Further reflections on studying social influence in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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Critical factors related to student success technology
VanDer Schaaf, Hans; Daim, Tugrul U. - In: International journal of innovation and technology … 17 (2020) 6, pp. 2050045-1-2050045-13
Persistent link: https://www.econbiz.de/10012422338
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Wie fortschrittliche Kunden zu Innovationen stimulieren
Herstatt, Cornelius; Lüthje, Christian; Lettl, Christopher - In: Harvard-Business-Manager : das Wissen der Besten 24 (2002) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10001636078
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Special section: Emerging frameworks for describing technological innovation : review of multiple perspectives
Daim, Tugrul U. (contributor) - In: Technological forecasting & social change : an … 80 (2013) 6, pp. 1033-1178
Persistent link: https://www.econbiz.de/10009762752
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Assessment of the blockchain technology adoption for the management of the electronic health record systems
Alzahrani, Saeed; Daim, Tugrul U.; Choo, Kim-Kwang Raymond - In: IEEE transactions on engineering management : EM 70 (2023) 8, pp. 2846-2863
Persistent link: https://www.econbiz.de/10014364777
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The role of network topology and the spatial distribution and structure of knowledge in regional innovation policy : a calibrated agent-based model study
Vermeulen, Ben; Pyka, Andreas - In: Computational economics 52 (2018) 3, pp. 773-808
Persistent link: https://www.econbiz.de/10012053076
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: MSI reports : working paper series (2008) 4, pp. 69-94
Persistent link: https://www.econbiz.de/10003814439