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Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania; Roggeveen, Anne; Ordenes, Francisco … - In: Journal of advertising 49 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
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The difference between perceptual and objective perfomance measures : an empirical analysis ; Report No. 04-102
Ailawadi, Kusum L.; Dant, Rajiv P.; Grewal, Dhruv - In: MSI reports : working paper series (2004) 1, pp. 77-101
Persistent link: https://www.econbiz.de/10002200394
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Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.; Houston, Mark B.; Dant, Rajiv P.; … - In: Journal of marketing 77 (2013) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
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A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv - In: Journal of marketing 71 (2007) 4, pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
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Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: MSI reports : working paper series (2005) 3, pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
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Complaint de-escalation strategies on social media
Herhausen, Dennis; Grewal, Lauren; Cummings, Krista Hill; … - In: Journal of marketing 87 (2023) 2, pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
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The future of digital communication research : considering dynamics and multimodality
Grewal, Dhruv; Herhausen, Dennis; Ludwig, Stephan; … - In: Journal of retailing 98 (2022) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10013364280