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~person:"Day, George S."
~person:"Ford, John B."
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Marketing management
Strategisches Management
28
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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
2
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
3
Strategic marketing management : planning, implementation and control
Wilson, R. M. S.
;
Gilligan, Colin
-
1997
-
2nd ed
Persistent link: https://www.econbiz.de/10000621186
Saved in:
4
Strategic marketing planning
Gilligan, Colin
;
Wilson, Richard M. S.
;
Wilson, R. M. S.
-
2003
-
1. publ.
Persistent link: https://www.econbiz.de/10001483621
Saved in:
5
Strategic marketing management : planning, implementation and control
Wilson, R. M. S.
;
Gilligan, Colin
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10002146256
Saved in:
6
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
7
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
Saved in:
8
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
9
Strategic marketing planning
Gilligan, Colin
;
Wilson, R. M. S.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003782820
Saved in:
10
The interface of marketing and strategy
Day, George S.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10012878718
Saved in:
1
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