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Wharton zur dynamischen Wettbewerbsstrategie
Day, George S. (ed.); Reibstein, David J. (contributor) - 1998 - Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000622215
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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David; Halliday, Michael - 1995
Persistent link: https://www.econbiz.de/10000601825
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Differentiation and value strategy : issues for the marketing operations management interface
Walters, David - 1997
Persistent link: https://www.econbiz.de/10000645000
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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000957447
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Are you a "vigilant leader"?
Day, George S.; Schoemaker, Paul J. - In: MIT sloan management review 49 (2007/08) 3, pp. 43-51
Persistent link: https://www.econbiz.de/10003714562
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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046
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Marketing and financial management : new economy, new interfaces
Walters, David - 2004
Persistent link: https://www.econbiz.de/10002106043
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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David; Halliday, Michael - 1995
Persistent link: https://www.econbiz.de/10000920697