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~person:"Day, George S."
~subject:"Anforderungsprofil"
~subject:"Marketing management"
~subject:"Marketing"
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Anforderungsprofil
Marketing management
Marketing
Strategisches Management
16
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7
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5
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5
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4
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Day, George S.
Kotler, Philip
21
Bruhn, Manfred
19
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18
Cravens, David W.
18
Meffert, Heribert
16
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16
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15
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13
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12
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11
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11
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10
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9
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9
Kuß, Alfred
9
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9
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9
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9
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9
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7
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7
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7
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7
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6
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6
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6
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Handbook of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Long range planning : LRP ; international journal of strategic management
1
MIT sloan management review
1
Strategic management policy and planning
1
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ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
3
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1
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
2
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
3
Market strategies and theories of the firm
Day, George S.
;
Wensley, Robin
- In:
Handbook of marketing
,
(pp. 85-105)
.
2006
Persistent link: https://www.econbiz.de/10003335046
Saved in:
4
Are you a "vigilant leader"?
Day, George S.
;
Schoemaker, Paul J.
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 43-51
Persistent link: https://www.econbiz.de/10003714562
Saved in:
5
Analysis for strategic market decisions
Day, George S.
-
1986
Persistent link: https://www.econbiz.de/10004726436
Saved in:
6
The interface of marketing and strategy
Day, George S.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10012878718
Saved in:
7
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1986
-
2. repr.
Persistent link: https://www.econbiz.de/10004771454
Saved in:
8
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
9
Commentary on formulating strategy from the outside in
Day, George S.
- In:
Long range planning : LRP ; international journal of …
55
(
2022
)
4
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013326847
Saved in:
10
Market driven strategy : processes for creating value
Day, George S.
-
1990
Persistent link: https://www.econbiz.de/10013467258
Saved in:
1
2
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