Noble, Charles H. (ed.); Durmusoglu, Serdar S. (ed.); … - 2014
"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product … Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by … experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a …