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Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia; Eisend, Martin; Pelsmacker, … - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 17 (2016) 4, pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
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The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de; Dens, Nathalie; Kolomiiets, Alona - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
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Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 162-178
Persistent link: https://www.econbiz.de/10010424804