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Global e-commerce and online marketing : watching the evolution

Dholakia, Nikhilesh (contributor); … - 2002

Persistent link: https://www.econbiz.de/10001535293

Finanzkapital and consumers : how financialization shaped twentieth century marketing

Dholakia, Nikhilesh - In: Journal of historical research in marketing 4 (2012) 3, pp. 453-461

Persistent link: https://www.econbiz.de/10009621249

Addressing the mega imbalance : interpretive exploration of Asia ; guest editortial

Eckhardt, Giana M.; Dholakia, Nikhilesh - In: Qualitative market research : an international journal 16 (2013) 1, pp. 4-11

Persistent link: https://www.econbiz.de/10010204014

Finanzkapital and Consumers : How Financialization Shaped 20th Century Marketing

Dholakia, Nikhilesh - 2012

consumption styles and marketing practices in the last century …

Persistent link: https://www.econbiz.de/10013097548

Consumer choicemaking and choicelessness in hyperdigital marketspaces

Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; … - In: Journal of macromarketing 41 (2021) 1, pp. 65-74

Persistent link: https://www.econbiz.de/10012485418

Mobility, sociability and creativity in a networked world

Dholakia, Nikhilesh; Dholakia, Ruby R. - In: Das Internet der Zukunft : bewährte Erfolgstreiber und …, (pp. 45-59). 2011

Persistent link: https://www.econbiz.de/10009241389

E-commerce patterns in South Asia : a look beyong economics

Kshetri, Nir; Dholakia, Nikhilesh - In: Journal of Asia Pacific business 6 (2005) 3, pp. 63-79

Persistent link: https://www.econbiz.de/10003230108

Internet und elektronische Märkte : ein ökonomischer Bezugsrahmen zum Verständnis marktgestaltender Infrastrukturen

Dholakia, Nikhilesh (contributor) - In: Internet-Marketing : marktorientiertes E-Business in …, (pp. 43-60). 2001

Persistent link: https://www.econbiz.de/10001615368

Internet and electronic markets : an economic framework for understanding market-shaping infrastructures

Dholakia, Nikhilesh; Dholakia, Ruby R.; Park, Myong-ho - In: Internet-Marketing : Perspektiven und Erfahrungen aus …, (pp. 38-54). 1999

Persistent link: https://www.econbiz.de/10001441648

Consumer Subjectivity in the Age of Internet : The Radical Concept of Marketing Control Through Customer Relationship Management

Zwick, Detlev; Dholakia, Nikhilesh - 2006

In this paper, we present a poststructuralist analysis of customer database technology. This approach allows us to regard customer databases as configurations of language that produce new and significant discursive effects. In particular, we focus on the role of the databases and related...

Persistent link: https://www.econbiz.de/10014066179