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~person:"Diller, Hermann"
~person:"Kotler, Philip"
~type_genre:"Sammelwerk"
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Diller, Hermann
Kotler, Philip
Meffert, Heribert
25
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20
Pepels, Werner
18
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14
Zerres, Michael P.
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ECONIS (ZBW)
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
Marketinginnovationen erfolgreich gestalten
Diller, Hermann
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002024440
Saved in:
3
Mehr Effizienz im
Marketing
Diller, Hermann
(
contributor
);
Haas, Alexander
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001641451
Saved in:
4
The social and ethical side of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
5
Broadening the concept and applications of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
Saved in:
6
Marketing
in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
Saved in:
7
Globalization and international
marketing
competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
Saved in:
8
Strategic
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
9
Improving the role and practice of
marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503401
Saved in:
10
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
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