Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Eisend, Martin"
~person:"Poels, Karolien"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gesellschaftspolitische Releva...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Social Web
Advertising
59
Werbung
59
Advertising effects
26
Werbewirkung
26
Consumer behaviour
19
Meta-Analyse
9
Meta-analysis
9
Gender
8
Geschlecht
8
Humor
7
Internet marketing
7
Online-Marketing
7
Market research
6
Marktforschung
6
Social web
6
Ethnic group
4
Ethnische Gruppe
4
Marketingmanagement
4
Public relations
4
advertising
4
Öffentlichkeitsarbeit
4
Advertising media
3
Brand management
3
Markenführung
3
Marketing management
3
Minderheit
3
Minority
3
Social role
3
Soziale Rolle
3
Welt
3
Werbeträger
3
World
3
evolutionary psychology
3
humor
3
Branchenentwicklung
2
Communication
2
Computerspiel
2
Corporate Social Responsibility
2
more ...
less ...
Online availability
All
Undetermined
14
Free
5
Type of publication
All
Article
18
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
2
Book section
2
Conference paper
2
Konferenzbeitrag
2
Konferenzschrift
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
23
Author
All
Eisend, Martin
Poels, Karolien
Septianto, Felix
18
Gierl, Heribert
14
Yoon, Sukki
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Wu, Linwan
12
Taylor, Charles Raymond
11
Choi, Yung Kyun
10
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Chan, Kara
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Stafford, Marla Royne
9
Terlutter, Ralf
9
Torres, Ivonne M.
9
Yoon, Hye Jin
9
Fogel, Joshua
8
Thaichon, Park
8
Zúñiga, Miguel Ángel
8
Kim, Kacy K.
7
Lou, Chen
7
Moshary, Sarah
7
Quach, Sara
7
Shin, Jiwoong
7
Tucker, Catherine E.
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Baek, Tae Hyun
6
Bellman, Steven
6
Chiou, Lesley
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
more ...
less ...
Institution
All
ICORIA <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Journal of advertising
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
European Advertising Academy
2
Advances in advertising research
1
Challenges in an age of dis-engagement
1
Designing and communicating experience
1
Journal of current issues and research in advertising : JCIRA
1
Journal of media business studies
1
Journal of public policy & marketing
1
Psychology & marketing
1
Research
1
Springer eBook Collection
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The third-person effect in advertising : a meta-analysis
Eisend, Martin
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Saved in:
2
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
3
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
4
Exploring readers' evaluations of native advertisements in a mobile news app
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012176968
Saved in:
5
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
6
Gender roles
Eisend, Martin
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10012201398
Saved in:
7
Consumer responses to homosexual imagery in advertising : a meta-analysis
Eisend, Martin
;
Hermann, Erik
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 380-400
Persistent link: https://www.econbiz.de/10012201470
Saved in:
8
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
9
Article or ad? Readers' recognition and evaluations of native advertisements on online news websites
Krouwer, Simone
;
Poels, Karolien
- In:
Challenges in an age of dis-engagement
,
(pp. 17-30)
.
2017
Persistent link: https://www.econbiz.de/10011688264
Saved in:
10
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
