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Alternative measures of price perceptions : implications for service evaluation models

Nejad, Mohammad G.; Evans, Robert D. <Jr.>; Babakus, Emin - In: Services marketing quarterly 30 (2009) 4, pp. 397-417

Persistent link: https://www.econbiz.de/10003900873

Influentials and influence mechanisms in new product diffusion : an integrative review

Nejad, Mohammad G.; Sherrell, Daniel L.; Babakus, Emin - In: Journal of marketing theory and practice 22 (2014) 2, pp. 185-207

Persistent link: https://www.econbiz.de/10010357866

Success factors in product seeding : the role of homophily

Nejad, Mohammad G.; Amini, Mehdi; Babakus, Emin - In: Journal of retailing 91 (2015) 1, pp. 68-88

Persistent link: https://www.econbiz.de/10010500755

Bank choice behavior of small and medium-sized construction firms

Yavas, Ugur; Babakus, Emin; Eroglu, Sevgin - In: The journal of business & industrial marketing 19 (2004) 4, pp. 258-266

Persistent link: https://www.econbiz.de/10007027605

Modeling consumers' choice behavior: an application in banking

Babakus, Emin; Eroglu, Sevgin; Yavas, Ugur - In: The journal of services marketing 18 (2004) 6, pp. 462-470

Persistent link: https://www.econbiz.de/10007100216

Modeling consumers' choice behavior: an application in banking

Babakus, Emin; Eroglu, Sevgin; Yavas, Ugur - In: The journal of services marketing 18 (2004) 6-7, pp. 462-470

Persistent link: https://www.econbiz.de/10007100856

Bank choice behavior of small and medium-sized construction firms

Yavas, Ugur; Babakus, Emin; Eroglu, Sevgin - In: The journal of business & industrial marketing 19 (2004) 4-5, pp. 258-266

Persistent link: https://www.econbiz.de/10007026957

Bank choice behavior of small and medium‐sized construction firms

Yavas, Ugur; Babakus, Emin; Eroglu, Sevgin - In: Journal of Business & Industrial Marketing 19 (2004) 4, pp. 258-266

A model of bank choice behavior for small and medium‐sized firms in the construction industry is developed and tested. The results suggest that bank choice behavior of homebuilders can be represented as a global construct with three viable components: search, credence and experience. The model...

Persistent link: https://www.econbiz.de/10014842739

Modeling consumers' choice behavior: an application in banking

Babakus, Emin; Eroglu, Sevgin; Yavas, Ugur - In: Journal of Services Marketing 18 (2004) 6, pp. 462-470

The study proposes and tests a model of consumer bank choice behavior in a south eastern city in the USA, based on the economics of information theory. The model expands the domain of inquiry beyond the initial level attributes to the first‐order latent construct and the second‐order...

Persistent link: https://www.econbiz.de/10014905034