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Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach

Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109

Persistent link: https://www.econbiz.de/10014631898

The moderating role of complaint handling on brand hate in the cancel culture

Abbasi, Amir Zaib; Fayyaz, Muhammad Shahzeb; Ding Hooi Ting - In: Asia-Pacific journal of business administration 15 (2023) 1, pp. 46-71

Persistent link: https://www.econbiz.de/10013537196

Local food consumption values and attitude formation : the moderating effect of food neophilia and neophobia

Khalil Hussain; Abbasi, Amir Zaib; Mostafa Rasoolimanesh, S. - In: Journal of hospitality and tourism insights 6 (2023) 2, pp. 464-491

Persistent link: https://www.econbiz.de/10014301536

Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach

Abbasi, Amir Zaib; Tsiotsou, Rodoula H.; Khalil Hussain; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014265687

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

Abbasi, Amir Zaib; Rehman, Umair; Fayyaz, Muhammad Shahzeb - In: Data Technologies and Applications 56 (2021) 2, pp. 223-246

Purpose Playing video gaming is one of the most popular forms of leisure activities. This study looks into a specific video game genre, under the category of Multiplayer Online Battle Arena (MOBA) games. The purpose of this research is to investigate the factors that lead to the consumption of...

Persistent link: https://www.econbiz.de/10014712626

Attitude, repurchase intention and brand loyalty toward halal cosmetics

Khalil Hussain; Fayyaz, Muhammad Shahzeb; Shamim, Amjad; … - In: Journal of Islamic marketing 15 (2024) 2, pp. 293-313

Persistent link: https://www.econbiz.de/10014469161