//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ferrell, Odies C."
~person:"Kerin, Roger A."
~type_genre:"Glossary included"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Co-innovation: what are the su...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing
12
Marketing management
11
Marketingmanagement
11
Market research
3
Marktforschung
3
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Market segmentation
2
Marktsegmentierung
2
Physical distribution
2
Relationship marketing
2
Theorie
2
Theory
2
Vertrieb
2
Advertising
1
Werbung
1
more ...
less ...
Type of publication
All
Book / Working Paper
12
Type of publication (narrower categories)
All
Glossary included
Hochschulschrift
Lehrbuch
29
Textbook
28
Glossar enthalten
12
Article in journal
8
Aufsatz in Zeitschrift
8
Bibliografie enthalten
5
Bibliography included
5
Case study
4
Fallstudie
4
Bibliographie
2
CD-ROM, DVD
2
Aufsatz im Buch
1
Bibliografie
1
Book section
1
Festschrift
1
Medienkombination
1
more ...
less ...
Language
All
English
12
Author
All
Ferrell, Odies C.
Kerin, Roger A.
Kotler, Philip
17
Armstrong, Gary
12
Homburg, Christian
9
Hartley, Steven W.
8
Olbrich, Rainer
7
Rudelius, William
7
Baines, Paul
6
Fill, Chris
6
Hair, Joseph F.
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Woisetschläger, David
6
Fritz, Wolfgang
5
Marshall, Greg W.
5
Perreault, William D.
5
Backhaus, Christof
4
Dichtl, Erwin
4
Lammenett, Erwin
4
McCarthy, Edmund Jerome
4
Pride, William M.
4
Tomczak, Torsten
4
Assael, Henry
3
Benkenstein, Martin
3
Berkowitz, Eric N.
3
Cannon, Joseph P.
3
Hennig-Thurau, Thorsten
3
Hörschgen, Hans
3
Keller, Kevin Lane
3
Mattmüller, Roland
3
Meyer-Hentschel, Hanne
3
Nieschlag, Robert
3
Page, Kelly
3
Paul, Michael
3
Saunders, John A.
3
Spiller, Achim
3
Theuvsen, Ludwig
3
more ...
less ...
Published in...
All
McGraw-Hill Irwin series in marketing
1
McGraw-Hill/Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
-
2017
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011413853
Saved in:
3
Foundations of
marketing
Pride, William M.
;
Ferrell, Odies C.
-
2017
-
Seventh edition
Persistent link: https://www.econbiz.de/10012020328
Saved in:
4
Marketing
Kerin, Roger A.
;
Berkowitz, Eric N.
;
Hartley, Steven W.
; …
-
2003
-
7. ed., internat. ed
Persistent link: https://www.econbiz.de/10001667377
Saved in:
5
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
6
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2011
-
10. ed
Persistent link: https://www.econbiz.de/10003887810
Saved in:
7
Marketing
foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
8
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2015
-
12. ed.
Persistent link: https://www.econbiz.de/10010362729
Saved in:
9
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009565661
Saved in:
10
Marketing
: the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10003158640
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->