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The medical tourism index : scale development and validation
Fetscherin, Marc; Stephano, Renée-Marie - In: Tourism management : research, policies, practice 52 (2016), pp. 539-556
Persistent link: https://www.econbiz.de/10011419305
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The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc - In: Journal of business research : JBR 101 (2019), pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
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Determinants and outcomes of brand hate
Hegner, Sabrina; Fetscherin, Marc; Delzen, Marianne van - In: The journal of product & brand management 26 (2017) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
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How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc; Diamantopoulos, Adamantios; Chan, Allan; … - In: The journal of product & brand management 24 (2015) 2, pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
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What type of relationship do we have with loved brands?
Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
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Trajectories of brand hate
Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of brand management : an international journal 25 (2018) 6, pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
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The determinants and measurement of a country brand : the country brand strength index
Fetscherin, Marc - In: International marketing review 27 (2010) 4, pp. 466-479
Persistent link: https://www.econbiz.de/10008696329
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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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The effect of product category on consumer brand relationships
Fetscherin, Marc; Boulanger, Michèle; Gonçalves Filho, Cid - In: The journal of product & brand management 23 (2014) 2, pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
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Consumer brand relationships : a research landscape
Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371
Persistent link: https://www.econbiz.de/10010410678