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The many-faced consumer : consumption consequences of balancing multiple identities

Saint Clair, Julian K.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 6, pp. 1011-1030

Persistent link: https://www.econbiz.de/10012234293

Activating stereotypes with brand imagery : the role of viewer political identity

Angle, Justin W.; Dagogo-Jack, Sokiente W.; Forehand, … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 84-90

Persistent link: https://www.econbiz.de/10011771831

Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments

Dagogo-Jack, Sokiente W.; Forehand, Mark R. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 934-950

Persistent link: https://www.econbiz.de/10011971291

It's not us, it's you : how threatening self-brand association leads to brand pursuit

Angle, Justin W.; Forehand, Mark R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 183-197

Persistent link: https://www.econbiz.de/10011490880

An interpretive frame model of identity-dependent learning : the moderating role of content-state association

Mercurio, Kathryn R.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 555-577

Persistent link: https://www.econbiz.de/10009375670

Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude

Perkins, Andrew W.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 142-156

Persistent link: https://www.econbiz.de/10009563542

Identity-based consumer behavior

Reed II., Americus; Forehand, Mark R.; Puntoni, Stefano; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 310-321

Persistent link: https://www.econbiz.de/10009684923

Identity-Based Consumer Behavior

Reed, Americus; Forehand, Mark R.; Puntoni, S.; Warlop, Luk - 2012

Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of identity-based behavior complicates comparisons across these literatures. To...

Persistent link: https://www.econbiz.de/10014163726