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Corporate identity : definition and component
Foroudi, Mohammad Mahdi; Foroudi, Pantea; Balmer, John M.T. - In: Building corporate identity, image and reputation in …, (pp. 11-74). 2022
Persistent link: https://www.econbiz.de/10012609368
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Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea; Foroudi, Mohammad Mahdi; Hafeez, Khalid; … - In: Building corporate identity, image and reputation in …, (pp. 75-112). 2022
Persistent link: https://www.econbiz.de/10012609370
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Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef; Foroudi, Pantea; Dennis, Charles; … - In: Building corporate identity, image and reputation in …, (pp. 218-259). 2022
Persistent link: https://www.econbiz.de/10012609394